Making Edge Easy
How Micro Data Centres are giving retailers a competitive edge
The retail industry is going through massive shift in consumer habits. Gone are the days that the only way to purchase was to physically visit a store. Today we can search, compare and buy virtually anything we please – all with a couple of clicks.
This, in turn, generates huge amounts of data, something that only continues to rise as our reliance on cloud computing and the Internet of Things (IoT) increases.
Traditional ways of storing data are no longer practical as the retail industry is relying more and more on edge computing.
How technology helps stores
The retail industry generates a lot of data on a daily basis. Businesses need a reliable and fast connection to increase sales and ensure the smooth operation of their stores. Stores and supermarkets rely on data for:
- Market analysis
- Tracking Sales
- Loyalty Cards
- Online Shopping
- Supply Chains
- Customer Promotion
How technology helps customers
Customers have also come to rely more and more on technology when researching and shopping, both online and in store. Gone are the days of simply walking into a store to buy a product. Customers rely on data for:
- Product Info
- Contactless Payment
- Appointment Systems
- Virtual Mirrors
A Competitive Edge for Retailers
The need for data to be stored safely, along with fast access and a smooth user process, is essential for retailers. As these information requirements increase exponentially, rather than relying on traditional large and expensive data centres or cloud storage options, retailers can now rely on edge computing and micro data centres.
Indoors our Outdoors
Our Zella Pro if perfect for tight spaces as it has a very small footprint. You can place it in a store room, a changing room, or right by your tills. With its sleek design and very low noise lever it will fit right in.
If you are really tight for space, our Zella Hut can be placed outdoors as it's water proof, dust proof and UV resistant as well as secure. Put it by your store, in a car park or even on a roof!